I know a lot of my friends don't take LinkedIn (or any social media) too seriously but I do. I firmly believe in "building your brand" and everything you put on social media is going to be scrutinized whether you like it or not.
I do admit, I love to say funny stuff on Facebook and Twitter, but I reserve LinkedIn for job networking and I really agree with this article about using a GOOD looking photo for this site.
Now I was fortunate to get a somewhat professional head shot from a previous employer, but I think it's worth it to have a friend take your picture of your face with a solid background.
http://www.businessinsider.com/the-worst-linkedin-photos-you-can-have-2012-7?goback=%2Egde_104201_member_230648283
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