The slide decks just came out and you can view them here:
https://umsldigitalconference.com/presentation-decks/
If you want to pay for the sound too for $15.99, you can purchase it here: https://umsldigitalconference.com/media/
There were a few presentations that I wanted to share like this one from Brandon Dempsey of Go Brand Go. Here are some of his tips for using LinkedIn:
- Be sure to add your industry under the Headline to be more visible in searches.
- Customize your LinkedIn URL to make I easy to find you. Example: https://www.linkedin.com/in/michelleamarcus
- Use a professional photo, mostly of your face, no pets, and keep the background neutral to avoid distraction.
- Fill out your profile COMPLETELY so that the search algorithm will put your profile close to the top. LinkedIn bases their algorithm on Profile Completeness (100% only), Connections in Common (shared), and Connections by Degree (1st, 2nd, 3rd)
- Give recommendations to others because people are more willing to give you one back.
- Create a page for your company if you have a company you're trying to promote and sell for.
- Join groups for your industry and connect with people who post. You can also message people in the group without a direct connection.
- Share articles in the group and comment on other people’s posts.
